Plus Two Branding

Driving Disrupted custom car
We stumbled upon a terrifying fact: the average person who is texting and driving looks away from the road for 4.6 seconds when sending a text. To bring that statistic to light, we had a little fun at the drivers’ expense.

Lexus IS WAX custom car
Lexus went all in on the IS sport sedan for those who go all in on their passions. So we set out to create an IS made just for vinyl junkies–the IS Wax Edition: the first-ever modern sport sedan to feature a turntable. And we designed it with a little help from two world-famous DJs, Madlib and Kaytranada.

Lexus Gamers’ IS custom car
We set out to create an IS made just for gamers–Gamers’ IS. We did this by partnering with Twitch and a star streamers, Fuslie, to create a community-designed, gamified IS, complete with custom interior, a gigantic display and the latest gaming hardware.

Carol-O-Matic web app
For the advertising agency Team One's agency holiday card, we leveraged their theme "Happy Technolidays” to develope a way for people who didn't necessarily have a musical ear to participate in the singing of a carol. By visiting carol-o-matic.com on their smart phone, people could choose a mouth, whether they wanted to sing lead or harmony, and they were off to the races.

Lexus IS bespoke speakers
For Sneakerheads, we partnered with Complex and RTFKT to create a custom IS-inspired sneaker. To this day, Lexus still gets requests to actually produce them.